South Korean Cultural Powerhouses in Peril: A Strategic Shake-Up for Film and K-pop
For more than a decade, South Korea’s cultural exports — from blockbuster films to high-octane K-pop acts — have shaped global entertainment. But beneath glittering world tours, record-breaking exports and streaming dominance, two of the pillars of the Korean Wave (Hallyu) are confronting what may be the most serious structural challenge of this era. The…